Ben Admiraal – Founder and CEO

There should be more than
traditional play equipment

After selling solely traditional play equipment, in 2006 I started to consider a few fundamental questions concerning the sports and playground market, and those it ultimately serves; the children. I asked myself: Why are kids these days so engrossed by TV, mobile phones and the internet? Why do they no longer seem fully satisfied by playing outdoors freely – like I used to be when I was young?

I quickly realized, it wasn’t just the children…it was the entire world that was changing. Today, 10 years later, we are at a point where smart phones, videogames, and tablets are no longer a luxury…but the norm. Has the world been changing so fast? Or have we just fallen behind the times? Whether we like it or not, children these days have entertainment expectations that you and I could never have dreamt of in our childhoods.

Yes we did it!

Today, I am incredibly proud to be able to say that we have succeeded in developing 5 high tech interactive play concepts, that meet the demands of today’s world. The concepts have so far been sold in a great variety of countries, and we have quickly become the global market leading company for interactive outdoor play equipment; and we are only getting started!

The secret

The secret to our success is our company culture. We are a group of friends – but made up of professionals. This attracts ambitious new talent with an entrepreneurial spirit. I really want to grow this group of friends internationally, with partners who share our values and ambition to realize innovative playground solutions that inspire our new generations of kids, teens and hopefully the rest of us too.

Read more in our business plan, click here.

Ben Admiraal
Founder and shareholder Yalp

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Our projects

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The Yalp Team

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The story behind our
company name Yalp

When I was looking for a new company name with our advertising agency we came up with quite a lot possible names, but all where too long, too complicated or too serious.

RedDot-small

Awards

Yalp has won quite a number of
national and international awards over the years. Perhaps the most prestigious being the 2014 Reddot Design Award.

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Research &
Development

Yalp has its own full scaled R&D
department. All of the five interactive play sets shown on this website are developed by Yalp from scratch. This also includes the electronics and software.

A new way to play!

The name YALP is “PLAY” in reverse. We develop and distribute state of the art, innovative play sets and sports equipment. As such, we deliver ‘a new way to play’. With play solutions that fit today’s times. For young and old. Think an outdoor DJ-booth for teenagers, but also an audio-interactive arch called the Yalp Sona – including a version especially made for Seniors.

“A new way to play” gives us direction and motivation to remain innovative, and always search for the core appeals behind the demand.

Our Secret

An authentic company culture

Over the last 15 years, Yalp has seen great success and has experienced a wonderful growth – despite the global economic downturns along the way. By now, Yalp has become a market leading, internationally operating company with over 40 employees. And we are only getting started. The secret to our success is our company culture.

We are a group of friends – but made up of professionals. This attracts ambitious new talent with an entrepreneurial spirit. Proud and helpful. Self-critical, forward thinking, friendly, and customer service oriented.

The first to realise Interactive play

A new way to play. This reflects our belief in the way people play in today’s world; which also reveals some of the challenges we live with. We live in a world which is constantly changing, and is becoming increasingly digitalised. Active outdoor play as we used to know it, is an increasingly rare phenomenon. With our interactive products, we are meeting these challenges, and hereby merge “the best of two worlds” together.

The World’s first interactive play set was launched by Yalp in 2006. Meanwhile, interactives such as the Yalp Sona have been placed in over 200 locations worldwide, and have won a great deal of awards.

“Our slogan “a new way to play” reflects our solution towards today’s challenges, in a fast changing world with increased digitalisation. With our interactive products, we are meeting the demands of this new reality, while ensuring the benefits of outdoor play. As such, we are merging the best of both worlds into one.”

Ben Admiraal – Yalp Owner and Director

The first to realise Interactive play.

A new way to play. This reflects our belief in the way people play in today’s world; which also reveals some of the challenges we live with. We live in a world which is constantly changing, and is becoming increasingly digitalised. Active outdoor play as we used to know it, is an increasingly rare phenomenon. With our interactive products, we are meeting these challenges, and hereby merge “the best of two worlds” together.

The World’s first interactive play set was launched by Yalp in 2006. Meanwhile, interactives such as the Yalp Sona have been placed in over 200 locations worldwide, and have won a great deal of awards.

Awards

The unique play solutions Yalp has created have not gone by unnoticed. We have received the following honuors and awards:

  • Red Dot Design Award 2014 – Yalp Fono
  • EU Profit Innovation Award 2013 – Yalp Memo
  • Pleisureworld Novelty Award 2012 – Yalp Fono
  • Building Holland Award 2012 – Yalp Sutu
  • Leisure & Sport Totaal Award 2009 – Yalp Sutu
  • Pleisureworld Novelty Award 2009 – Yalp Sutu
  • Pleisureworld Novelty Award 2006 – Yalp Sona
  • World Trade Centre Export Award 2016
  • Oranje Handelsmissie Fund 2016

The Red Dot Design Award is the largest and most

prestigious design award in the world. The Yalp Fono outdoor DJ-booth was picked from more than 4800 submissions from 53 different countries. Earlier RedDot winners are

Apple, BMW, Nike, Auping and Philips.

Our product designers

Rob Tuitert and Thomas Hartong are the Yalp product designers, and creators of the entire interactive play product line. Both studied industrial design at Delft Technological University (TU Delft) in The Netherlands.

Rob graduated in 2007 with the Sona design, and Thomas in 2009 with the Sutu design. Together they have developed the interactive sports court Toro, the educational activity zone Memo, and won the Red Dot Design Award with their outdoor DJ table Fono.

They share a great passion for constant innovation within the playground industry, and are not done for a long time: in the upcoming years they hope to continue with the development of challenging and ground breaking play concepts.

KITT-Engineering has been our highy valued partner since the inception of our interactive products, in 2006. In conjuncture with the Yalp R&D department, they continue to help develop the unique hardware components and software in each and every of our Yalp interactive play sets.

We share our knowledge proactively, through our Yalp Academy at our offices in Goor, The Netherlands. This knowledge centre is where our research and development takes place, and is also where all of our products can be tested and demonstrated. It’s an open Academy, where everyone is welcome to meet and explore our concepts, to hear the story behind their development, and of course to try them out for yourself.

Courses, Seminars and demonstrations

We share our knowledge proactively, through our YalpAcademy at our office in Goor, The Netherlands. This knowledge centre is where our research and development takes place, and is also where all of our products can be tested and demonstrated. It’s an open Academy, where everyone is welcome to meet and explore our concepts, to hear the story behind their development, and of course to try them out for yourself!

Click on the button for more information about our courses, seminars and demonstrations.

Book now

Inclusive play court, Rotterdam, The NetherlandsThe Netherlands"It is important that there are places that are accessible for all children and that there is given the opportunity to do sports together, outside and at sports clubs."
Esther Vergeer, Rotterdam, Court, Inclusive play
Sports, Marc Lammers, Toro developmentThe Netherlands"The Toro is perfect for intense (skill) training for the young players. As well as offering a fun and challenging array of games"
Public space, Gröningen, Helsingborg, Sweden"In Helsingborg, we chose to place the Fono on the boardwalk right by the sea. It was an optimal spot"
Primary school, Kringlaskolan, SwedenSwedenThe Yalp Memo spreads joy and also gives students who have it difficult socially the possibility to join the community.
Memo, Kringlaskolan, Sweden, School

Highlights

Pitch 25 in Houston, first US Sports Bar to install Yalp Sutu

20 August 2018, By Yalp
Pitch 25's name combines the reference to a "football pitch" (or "soccer field") and former Dynamo star Brian Ching's jersey number, "25."  Houston's premier soccer bar and restaurant. Opening in the burgeoning East Downtown (EaDo) neighborhood…

Grand opening of first Ester Vergeer Foundation Court

16 April 2018, By Yalp
Grand opening in the Netherlands last Friday. Not only is it the first Yalp Sutu in the city of Rotterdam, it is also the very first Yalp Sutu on a 'Esther Vergeer…

Corporate Social Responsibility is in our DNA

People

Yalp takes care for its economic, social and environmental responsibilities. These themes play a leading role in all of our organisational decisions.

Planet

Yalp shows its professionalism and appreciation for its communities an society as a whole through the necessary certification.

Profit

Yalp contributes to the developments in many areas. Yalp is an industry association boardmember. We are also active in the procurement commision association.

We are very proud to work with outstanding partners like:

References

"It is important that there are places that are accessible for all children and that there is given the opportunity to do sports together, outside and at sports clubs."

Esther Vergeer - 4 times paralympic gold medal winner with a winning streak of 470 matches
The Netherlands
Go to case study >>

"The Toro is perfect for intense (skill) training for the young players. As well as offering a fun and challenging array of games"

Marc Lammers - Olympic Gold medal winner (head coach - hockey)
The Netherlands
Go to case study >>

"In Helsingborg, we chose to place the Fono on the boardwalk right by the sea. It was an optimal spot"

Josette Dahlin - Gröningen, Helsingborg, Sweden
Go to case study >>
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